• Olena Lokshyna
  • Nataliia Prykhodkina



media, media literacy, media education, learn and distinguish, mass communication, critical thinking, information literacy, IREX.


The paper highlights the strategic guidelines for the media education development outlined by international organizations (UNESCO, EU). The authors analyse the implementation of media education in Ukraine. The authors analyse the implementation of the media education in the Ukrainian education starting from the adoption of the Concept on the Implementation of Media Education in Ukraine (2010). The implementation of media education into the secondary education is confirmed by example of the State Standard of Primary Education (2018) and Typical Educational Programmes for 1st-2nd and 3rd-4th grades developed under guidance of O Savchenko (2019). The authors analyse the findings of the project “Learn and Distinguish” (L2D), implemented by the International Research & Exchanges Board (IREX) in partnership with the Academy of Ukrainian Press and StopFake aimed at integrating media and information literacy skills into curricula. It was piloted in 50 schools in Ukraine, reaching approximately 5,425 students in 8th and 9th grades. The authors made conclusions that value of the L2D lies in transferring the participants’ media knowledge. No less important is the project’s input into capacity development. The authors underline the added value of the project. It promotes further harmonization of the Ukrainian education with the trends/standards of the world community providing the development of the efficient media education system in Ukraine. And secondly, it serves for the dissemination of innovative knowledge and practices at the horizontal level (between teachers, schools, students).


Alexandria Proclamation on Information Literacy and Lifelong Learning (2005). Retrieved from

Audiovisual Media Services Directive (2018, November 28). Retrieved October 27, 2020, from:

Babak, A. (2016, December 21). Yak publikuvaty kontent vid ochevydtsiv podii: porady zhurnalistam [How to Publish Eyewitness Content: Advice to Journalists]. Retrieved October 24, 2020 from

Baryshpolets, O., Naidonova, L., & Mironenko, G. (2009). Mediakultura osobystosti: sotsialno-psykholohichnyi pidkhid [Personality media culture: a socio-psychological approach]. Kyiv: Millennium.

Chamberlain P. (2020) Knowledge is not everything. Design for Health, 4:1, 1-3, doi:

Dorosh, M. (2013). Why do schoolchildren need a subject from media culture. Retrieved from

Fez Declaration on Media and Information Literacy (2011). Retrieved from

Framework and Plan of Action for the Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) (2013). Retrieved from

IREX (2018). Learn to discern in schools. Boosting immunity to disinformation: Ukrainian students better detect false information after teachers integrate media literacy into standard subjects. Retrieved October 2, 2020, from

Ivanov, V., & Voloseniuk, O. (2012). Mediaosvita ta mediahramotnist [Media Education and Media Literacy]. Kyiv: Free Press Center.

Konovets, A. (2007). Mediaosvita ta formuvannia innovatsiinoho seredovyshcha v navchalnykh zakladakh [Media education and formation of innovative environment in educational institutions]. Topical issues of mass communication, 8, 31-33.

Kontseptsiia vprovadzhennia mediaosvity v Ukraini (nova redaktsiia) [The concept for the introduction of media education in Ukraine (new edition)] (2016, April 27). Retrieved October 17, 2020, from

Krainnikova, T. (2015). Kultura mediaspozhyvannia v Ukraini: vid konsiumeryzmu do prosiumeryzmu : monohrafiia [Culture of Media Consumption in Ukraine: from consumerism to prosumerism: monograph]. Boryspil: Luxar.

Malynka, V. (2018, July 10). Shcho hotuie vchyteliam ta uchniam proekt z mediahramotnosti, yakyi zapustiat u 50 shkolakh Ukrainy [What does media literacy project, that will be launched in 50 Ukrainian schools, prepare for teachers and students?]. Retrieved Novemer 23, 2020, from

Malynka, V. (2019, May 3). Proekt z mediahramotnosti «Vyvchai ta rozrizniai» rozshyriuietsia na vsiu Ukrainu. Pershi rezultaty nadykhaiut [The Study and Distinguish media literacy project is expanding across Ukraine. The first results are inspiring]. Retrieved November 20, 2020, from

Mapping of media literacy practices and actions in EU-28, European Audiovisual Observatory, Strasbourg (2016). Retrieved November 26, 2020, from

Media literacy in a digital world. European Parliament resolution of 16 December 2008 on media literacy in a digital world (2008). Official Journal, C 45E, 23.2.2010, P. 9–14. Retrieved from

Naidonova, L., & Slusarevskiy, M. (2016). Kontseptsiia vprovadzhennia mediaosvity v Ukraini (nova redaktsiia) [Concept of introduction of media education in Ukraine (new version)]. Kyiv: Institute of Social and Political Psychology of the National Academy of Pedagogical Sciences of Ukraine. Retrieved from

Onkovych, G. (2014). Profesiino-oriientovana mediaosvita u vyshchii shkoli [Professional-oriented media education in higher education]. Higher education of Ukraine, 2, 80–87.

Paris Agenda or 12 recommendations for media education (2007). Retrieved from

Paris Declaration on Media and Information Literacy in the Digital Era (2014). Retrieved from

Pro zaprovadzhennia vyvchennia kursu “Osnovy mediahramotnosti v navchalnykh zakladakh” [On the introduction of the course “Fundamentals of media literacy in educational institutions”] (2013). Retrieved from

Savchenko, O. (2019). Potentsial novoho zmistu pochatkovoi osvity v konteksti formuvannia u molodshykh shkoliariv mediahramotnosti [The potential of new content of elementary education in the context of formation of media literacy among younger students]. In: Seventh International Scientific and Methodological Conference: Contemporary Media Literacy Space and Prospects for its Development (pp. 186-191). Kyiv: Academy of Ukrainian Press. Retrieved from

Savchenko, O. (2019). Typova osvitnia prohrama dlia 1-2 klasiv [A typical educational program for grades 1-2]. Retrieved from

Savchenko, O. (2019). Typova osvitnia prohrama dlia 3-4 klasiv [A typical educational program for grades 3-4]. Retrieved from

The Future of Jobs Report (2020, October). Retrieved December 1, 2020, from

The Prague Declaration “Towards an information literate society” (2003). Retrieved from

UNESCO (2016). Media and information literacy: policy and strategy guidelines. Paris: UNESCO. Retrieved from

US Embassy in Ukraine (2019, April 3). Learn to discern [Video file]. Retrieved from